I don't care if I'm your guilty pleasure

Undeniable reality of the music industry, ca. 2007: Almost no one sinks a few cool million into a video any more (unless your name is Timberlake, that is). Not enough people watch them to make it worth the promo bang for your buck.

But don't go crying into your Cocoa Puffs -- the good news is that while many musicians may have abandoned their dreams of making the new "Thriller," they've held on to their childhood inspiration by making super cheezy, Sesame Street-inspired home-grown viral videos.

Anyway, if there were a theme song for Popnography, Cobra Starship's "Guilty Pleasure" would be it. The absolutely ridiculous video for the song is directed by the band's awesome keytarist, Victoria Asher, and features a) the lowest-budget green-screen ever, b) all-band Twister, c) "choreography" (if you can call it that) and d) a dancing guy in a bunny suit.

Two singles off the band's last CD feature slightly higher-class production values, though the stories make little more sense. Here's what singer Gabe Saporta had to say about his furry fetish when we spoke earlier this week:

For "The Church of Hot Addiction" video, we wanted to make a mixture of like 30 different films, [especially] Once Upon a Time in Mexico, Napoleon Dynamite and Donnie Darko. So we brought in the bunny as an homage to Donnie Darko. People kept asking what's up with the bunny costume, so we were like, yo, in the next video, we should have it be a continuation where we reveal who the bunny was. So we did, and it was Patrick Stump, which I thought was really funny, especially because he was about to produce our album. We just shot a video for "Guilty Pleasure," which is all like B-roll stuff that we shot on our own. We were driving in Brooklyn, and there's this dude running down the street with like -- a fucking completely fucked-up bunny costume, like it has only one ear. And we asked him if we could film him. So I pulled over in my car and started blasting "Guilty Pleasure" and he started dancing along with it and we filmed it. It was fucking amazing. Nowhere else in the world could you have done that.

Cobra Starship, "Guilty Pleasure" [safe for work except some swearing in the lyrics]

A couple more cheap, delightful viral video treats after the jump...

Coconut Records (aka Jason Schwartzman, once of Phantom Planet), as lip-synced by his brother Robert Carmine of Rooney, "Nighttiming" [Thanks J-Ro]

The Wire Daisies "live" at Second Life, "Rocket Girl"

Previously > Bringing sassy back

Comments

[el madartista]

absolutely addicted.